City Branding: Theory and Cases by Keith Dinnie

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Author
Keith Dinnie
Publisher
Palgrave Macmillan
Date of release
Pages
256
ISBN
9780230241855
Binding
Hardcover
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
5
33

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City Branding: Theory and Cases

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Book review

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.


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