The Google Model: Managing Continuous Innovation in a Rapidly Changing World by Annika Steiber

Page Updated: May 14, 2017
Book Views: 280

Author
Annika Steiber
Publisher
Springer
Date of release
Pages
125
ISBN
9783319042077
Binding
Hardcover
Illustrations
Format
PDF, EPUB, MOBI, TXT, DOC
Rating
4
73

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The Google Model: Managing Continuous Innovation in a Rapidly Changing World

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Book review

This book shows how companies like Google have reinvented the common practice in management in order to continuously innovate in fast changing industries. With the ever-increasing pace of change, reinventing existing management principles could become a necessity and prove crucial in the long-term competitiveness of many companies. The book presents a unique synthesis of findings from leading research on long-term competitiveness in fast changing industries. The core of the study comprises an exclusive 1-year in-depth research study on the drivers of innovation at Google and includes examples on how Google has translated the reinvented management principles into practice. The book also offers key action-points to help practitioners in reinventing their own management models for continuous innovation.


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